AMUG Sponsor and Exhibitor Details

DIAMOND SPONSORSHIP INCLUDES

EXHIBIT SPACE AND STAFF

AMUGEXPO SUNDAY, MARCH 14 – TUESDAY, March 16, 2027

• 20X20 Diamond exhibit space in AMUGexpo.
• Diamond Sponsors booth priority selection within participation level.
• Display equipment during AMUGexpo Sunday through Tuesday in exhibit space.
  • Equipment shall not exceed 60% of total exhibit space.
• Carpet (hotel carpet), pipe and drape included.
• Skirted tables and chairs available upon request.
• Electrical and utilities: (1) Standard 110-volt electrical power provided.
  • Additional utilities can be arranged at an extra cost.
• Certificate of insurance provided through Rain Protection.
• Drayage up to 1,500 lbs included.
• Digital lead scanners provided at no cost.

(4) STAFF PASSES FOR EXHIBIT SPACE MANAGEMENT DURING AMUGEXPO

• AMUG will provide 4 complimentary Expo Staff passes to Diamond Sponsors to assist in the management of the Diamond exhibit space during the AMUGexpo Sunday through Tuesday.
• Passes are non-transferable to non-sponsor employees/contractors and are good only during the AMUGexpo. Expo Staff must be registered with AMUG.

(1) COMPLIMENTARY EXECUTIVE CONFERENCE ATTENDEE PASS

• Executive Conference Attendee pass can be assigned within AMUG Service Center.
• Executive Conference Attendee pass is non-transferable and eligible for use only by CEO, President, or C-Level Executive of sponsor.

MEALS INCLUDED AT AMUG CONFERENCE FOR DIAMOND EXPO STAFF

• During AMUGexpo hours on Sunday, Monday and Tuesday

 SPEAKING AND TRAINING SESSIONS

• Exclusive to Diamond Sponsors – Exposure during opening AMUG General Session (main stage)
  • Date is scheduled to be Monday, March 15, during morning general session and prior to opening of AMUGexpo networking lunch.
• Total of (4) 1-hour speaking and training sessions in AMUG Agenda
  • (2) 1-hour speaking sessions in Diamond Speaking Track
  • (2) 1-hour speaking sessions in Diamond Training Track
  • One session scheduled per day, Monday through Thursday
• AMUG to provide dates and times of each speaking and training session.

AMUG CONFERENCE ATTENDANCE

(4) FULL CONFERENCE ATTENDEE PASSES, SUNDAY, MARCH 14– THURSDAY, MARCH 18, 2027

MARKETING AND RECOGNITION

MONTHLY NEWSLETTER

• (1) link from the AMUG newsletter to sponsor website.
• Monthly article. Newsletter submission will run from month of confirmed registration (deposit paid), but not prior to October 2026, through September 2027.
• Diamond Sponsor must provide newsletter content.

RECOGNITION

• Acknowledgement during AMUG opening session.
• Branded signage in prominent conference areas.
• Exclusive to Diamond Sponsors, optional co-branded conference give-away in member bags. Additional cost for co-branded item will apply, and it is to be coordinated through AMUG.  Contact AMUG for more details.

AMUG WEBSITE

• Sponsor logo, description, and website link listed on the AMUG website.

MOBILE APP AND ONLINE PLANNER

• Logo, description, website link, social media links, and booth number/location.
• Brochure upload to mobile app and online planner.
• Sponsor speaking sessions listed in mobile app and online planner.
• Speaking session evaluations in mobile app to gauge effectiveness of session.

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PLATINUM SPONSORSHIP INCLUDES

EXHIBIT SPACE AND STAFF

AMUGEXPO SUNDAY, MARCH 14 – TUESDAY, MARCH 16, 2027

• 10×20 Platinum exhibit space in AMUGexpo.
• Platinum Sponsors booth priority selection within participation level.
• Display equipment during AMUGexpo Sunday through Tuesday in exhibit space.
  • Equipment shall not exceed 60% of total exhibit space.
• Carpet (hotel carpet), pipe and drape included.
• (2) skirted tables with (4) chairs. Tables are 6 feet unless otherwise notified.
• Electrical and utilities: (1) Standard 110-volt electrical power provided.
• Additional utilities can be arranged at an extra cost.
• Certificate of Insurance provided through Rain Protection.
• Drayage up to 500 lbs. included.
• Digital lead scanners provided at no cost.

(2) STAFF PASSES FOR EXHIBIT SPACE MANAGEMENT DURING AMUGEXPO

• AMUG will provide 2 complimentary Expo Staff passes to Platinum Sponsors to assist in the management of the Platinum exhibit space during the AMUGexpo Sunday through Tuesday.
• Passes are non-transferable to non-sponsor employees/contractors and are good only during the AMUGexpo. Expo Staff must be registered with AMUG.

MEALS INCLUDED AT AMUG CONFERENCE FOR PLATINUM EXPO STAFF

• During AMUGexpo hours on Sunday, Monday and Tuesday

SPEAKING AND TRAINING SESSIONS

• (1) 1-hour presentation or workshop in Platinum Speaking track.
• AMUG to provide date and time for presentation or workshop.
• Platinum presentation or workshop will be held Mon-Wed.

AMUG CONFERENCE ATTENDANCE

(2) FULL CONFERENCE ATTENDEE PASSES, SUNDAY, MARCH 14 – THURSDAY, MARCH 18, 2027

MARKETING AND RECOGNITION

MONTHLY NEWSLETTER

• (1) link from the AMUG newsletter to sponsor website.

RECOGNITION

• Acknowledgement during AMUG opening session.
• Branded signage in prominent conference areas.

AMUG WEBSITE

• Sponsor logo, description, and website link listed on the AMUG website.

MOBILE APP AND ONLINE PLANNER

• Logo, description, website link, social media links, and booth number/location.
• Brochure upload to mobile app and online planner.
• Sponsor speaking sessions listed in mobile app and online planner.
• Speaking session evaluations in mobile app to gauge effectiveness of session.

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GOLD SPONSORSHIP INCLUDES

EXHIBIT SPACE AND STAFF

AMUGEXPO SUNDAY, MARCH 14 – TUESDAY, MARCH 16, 2027

• 10X10 exhibit space in AMUGexpo.
• Gold Sponsors booth priority selection within participation level.
• Display equipment during AMUGexpo Sunday through Tuesday in exhibit space.
  • Equipment shall not exceed 60% of total exhibit space.
• Carpet (hotel carpet), pipe and drape included.
• (1) skirted table with (2) chairs. Tables are 6 feet unless otherwise notified.
• Electrical and utilities: (1) Standard 110-volt electrical power provided.
  • Additional utilities can be arranged at an extra cost.
• Certificate of Insurance provided through Rain Protection.
• Digital lead scanners provided at no cost.

(2) STAFF PASSES FOR EXHIBIT SPACE MANAGEMENT DURING AMUGEXPO

• AMUG will provide 2 complimentary Expo Staff passes to Gold Sponsors to assist in the management of the Gold exhibit space during the AMUGexpo Sunday through Tuesday.
• Passes are non-transferable to non-sponsor employees/contractors and are good only during the AMUGexpo. Expo Staff must be registered with AMUG.

MEALS INCLUDED AT AMUG CONFERENCE FOR GOLD EXPO STAFF

• During AMUGexpo hours on Sunday, Monday and Tuesday

 AMUG CONFERENCE ATTENDANCE

(1) FULL CONFERENCE ATTENDEE PASSES, SUNDAY, MARCH 14 – THURSDAY, MARCH 18, 2027

MARKETING AND RECOGNITION

MONTHLY NEWSLETTER

• (1) link from the AMUG newsletter to sponsor website.

RECOGNITION

• Acknowledgement during AMUG opening session.
• Branded signage in prominent conference areas.

AMUG WEBSITE

• Sponsor logo, description, and website link listed on the AMUG website.

MOBILE APP AND ONLINE PLANNER

• Logo, description, website link, social media links, and booth number/location.
• Brochure upload to mobile app and online planner.

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“NO BOOTH” SPONSORSHIP INCLUDES

Diamond, Platinum, and Gold Sponsors may opt out of their exhibit space (and Expo Staff passes) and still receive all other marketing and branding associated with the sponsorship level.  Expo Staff passes will be converted to Conference Attendee passes at a 2:1 ratio.

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AMUGEXPO ONLY PACKAGE INCLUDES

EXHIBIT SPACE AND STAFF

AMUGEXPO SUNDAY, MARCH 14 – TUESDAY, MARCH 16, 2027

• 10X10 exhibit space in AMUGexpo.
• Exhibitor booth priority selection within participation level. Exhibitors select after Gold Sponsors.
• Display equipment during AMUGexpo Sunday through Tuesday in exhibit space.
  • Equipment shall not exceed 60% of total exhibit space.
• Carpet (hotel carpet), pipe and drape included.
• (1) skirted table with (2) chairs. Tables are 6 feet unless otherwise notified.
• Electrical and Utilities: (1) Standard 110-volt electrical power provided.
• Additional utilities can be arranged at an extra cost.
• Certificate of Insurance provided through Rain Protection.
• Digital lead scanners provided at no cost.

(2) STAFF PASSES FOR EXHIBIT SPACE MANAGEMENT DURING AMUGEXPO

• AMUG will provide 2 complimentary Expo Staff passes to exhibitors to assist in the management of the Gold exhibit space during the AMUGexpo Sunday through Tuesday.
• Passes are non-transferable to non-sponsor employees/contractors and are good only during the AMUGexpo. Expo Staff must be registered with AMUG.

MEALS INCLUDED AT AMUG CONFERENCE FOR EXHIBITOR EXPO STAFF

• During AMUGexpo hours on Sunday, Monday and Tuesday

MARKETING AND RECOGNITION

MOBILE APP AND ONLINE PLANNER

• Logo, description, website link, social media links, and booth number/location.
• Brochure upload to mobile app and online planner.

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SILVER SPONSORSHIP INCLUDES

MARKETING AND RECOGNITION

RECOGNITION

• Acknowledgement during AMUG opening session.
• Branded signage in prominent conference areas.

AMUG WEBSITE

• Sponsor logo, description, and website link listed on the AMUG website.

MOBILE APP AND ONLINE PLANNER

• Logo, description, website link, social media links, and booth number/location.
• Brochure upload to mobile app and online planner.

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General Sponsorship Details

DIAMOND, PLATINUM, GOLD SPONSORSHIP AMUG CONFERENCE ATTENDEE PASSES

AMUG Sponsors receive Full Conference Attendee Passes, valid Sunday, March 14 – Thursday, March 18, 2027.  Conference Attendees Pass allotment as follows:

• Diamond Sponsor: (4) Conference Attendee Passes
• Platinum Sponsor: (2) Conference Attendee Passes
• Gold Sponsor: (1) Conference Attendee Pass
• Diamond Sponsor (No Booth): (6) Conference Attendee Passes
• Platinum Sponsor (No Booth): (3) Conference Attendee Passes
• Gold Sponsor (No Booth): (2) Conference Attendee Passes

Included with Conference Attendee Pass:

EDUCATION AND TRAINING

• General Sessions
• Keynote Presentations
• Innovators Showcase
• Technical Sessions
• Workshops and Hands-on Training
• Diamond and Platinum Sponsor Sessions

NETWORKING ACTIVITIES

• Breakfast, Lunch, and Dinner
• Special Event and Dinner (Wed)
• Sunday First Time Attendee Reception
• AMUGexpo (Sun-Tue)
• Technical Competition (Mon-Tue)

DIGITAL ACCESS

• AMUG Online Planner (year access)
• AMUG Mobile App (year access)
• Network with AMUG attendees (year access)
• Conference Proceedings (year access)
• Session Evaluations and Conference survey
• Technical Competition Members’ Choice voting
• AMUG Board of Directors election voting
• Sponsor and Exhibitor information (year access)
• AMUG Participation Certificate

AMUG OFFICIAL BUSINESS AND MEMBERSHIP

• Official Member in AMUG for Conference year
• AMUG Business Meeting
• AMUG Board of Directors Elections

Provisions for sponsorship levels may be subject to change due to unforeseen regulations or other circumstances that are beyond the control of AMUG. AMUG reserves the right to decline sponsorship and/or exhibitors for the benefit of the members as determined by the AMUG Board of Directors.

ADDITIONAL SPONSOR AND EXHIBITOR INFORMATION

REGISTRATION

Registration for sponsors and exhibitors is through the AMUG’s registration portal and will be available online at www.amug.com. Registration opens June 8, 2026.  Sponsorship and AMUGexpo Only space is limited. AMUG is unable to reserve sponsorship or exhibitor space in advance. Companies are required to register online and pay according to sponsorship or exhibitor participation level.

INSURANCE COVERAGE

General Liability insurance is provided with each AMUGexpo booth. The coverage is provided through AMUG’s authorized service provider Red Oak Meetings and Events. Insurance coverage is provided by Rain Protection and automatically includes a fully approved insurance certificate. Sponsors and exhibitors are not required to submit a COI unless the COI provided through Rain Protection does not meet their company requirements. For questions regarding insurance, contact roger@redoakevents.com.

MOVE-IN/MOVE-OUT

Move-in dates are determined by your level of participation.  Move-out dates and times are based on the move-out schedule. Sponsors and exhibitors must sign up for a move-out time with AMUG Expo Committee. Additional details will be provided in the 2027 Sponsor and Exhibitor Manual, when available.

MATERIAL RESTRICTION/FIRE REGULATIONS

All exhibit and booth materials must comply with federal and city Fire laws. Reactive metal powders (e.g. titanium, aluminum, etc.) are restricted at the AMUGexpo or Conference in raw form. This is due to extra safety precautions that would be required, potential local and federal standards and requirements that may be necessary, and the resources associated with managing these tasks.

BOOTH SELECTION PROCESS

BOOTH PRIORTY RANKING

A priority point system has been developed to recognize a company’s support of AMUG and reward sponsors and exhibitors for upholding meeting policies during their previous participation year. The order of space selection will be determined by each sponsor’s and exhibitor’s cumulative number of points via the following criteria as of October 10, 2025:

• Priority Ranking is based on a rolling 5-year, consecutive participation basis. Companies with a “break” in consecutive participation will have their ranking start over as first-year participants. An exception to this rule has been applied to the 2021 AMUG Conference year. See Exceptions to Priority Ranking below.
• Sponsor and exhibitor point accumulation for each year is correlated to its sponsorship level during that same period.

Sponsors and exhibitors will be ranked based on cumulative priority points earned using the above point system. Tie-breaker procedures will be enforced when multiple companies have earned the same number of priority points.

• Tie Breaker 1: first deposit received and authorized for booth selection by the AMUG Treasurer.
• Tie Breaker 2: if points are the same, longer consecutive participation beyond the 5 years.

EXCEPTIONS TO PRIORITY RANKING FOR 2021 AMUG CONFERENCE

1. Companies unable to participate in the 2021 AMUG Conference will not be penalized with a break in consecutive participation.
2. Companies participating in the 2021 AMUG Conference will not receive a dollar amount towards their priority ranking except first-time sponsors or exhibitors. First-time sponsors and exhibitors will receive their first points towards priority selection and will be added to the priority ranking list.

MERGERS AND ACQUISITIONS

When sponsors or exhibitors have merged with, have been purchased by, or have purchased another company; provided that only one company continues to exhibit, the most favorable priority points earned by a single company, among all companies involved, will apply. During subsequent years of participation, the most favorable historical points earned by a single company among all companies involved will be the prevailing number of historical points considered for the merged company. For mergers/acquisitions occurring within the past twelve (12) months, AMUG will extend a one-time cross-reference listing in the online exhibitor listing and printed guides that will include the company name of the merged/acquired company with a reference to the new company name. AMUG must be notified of any mergers no later than October 10, 2026, for consideration during the 2027 AMUG Conference booth selection process. All notifications should be sent to registration@amug.com. After the merger/acquisition, if two or more companies continue to exhibit individually, priority points earned by each individual company would remain in effect.

Companies that have merged may continue to purchase separate participation levels to maintain separate brand entities at AMUG 2027 or combine entities into one participation level. When entities are combined into one participation level, the lead company will determine which brand the joint participation level will be promoted in AMUG collateral moving forward. While there is a grace period of one year, all marketing material promoted by AMUG will reflect one entity. Personnel, booth staff and technology shown in booths may maintain brand loyalty to the wholly owned entity or division.

COMPANY NAME CHANGE

If a company’s name changes following the most recent conference participation, please notify AMUG via email, agenda@amug.com, and indicate the previous company name to be properly awarded historical points. AMUG will extend a one-time cross-reference listing that includes the previous company name and a reference to the new company name.

SPONSOR AND EXHIBITOR CANCELLATION AND REFUND POLICY

For Sponsor and Exhibitor Payment, Cancellation, and Refund Policies, please refer to the AMUG Registration Terms and Conditions.

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